

Bobby Crillz
Bobby Crillz, born Roberto Rios, is a hip-hop artist and entrepreneur from Perth Amboy, New Jersey. Drawing inspiration from the gritty realism of his environment, Crillz has carved out a lane for himself as both a lyrical storyteller and co-founder of the independent label March Fifth Music. His music is deeply personal, rooted in authenticity and the trials of urban life, while also expressing ambition and empowerment. Debuting with the single “How Real” in 2019, Bobby established a sound that reflects his truth—unfiltered, direct, and deeply reflective of his journey from local hustle to industry grind. Album: Full Circle This evolution came to a head with the release of his 2020 album Full Circle, a seven-track project that lives up to its name. More than a collection of songs, Full Circle captures the essence of Bobby’s growth—both personally and professionally. The title track featuring SARAI, along with standouts like “How Real,” serve as milestones in his path, connecting the struggles of his early days with the empowerment of owning his creative voice. Through his music and leadership at March Fifth Music, Crillz continues to bring his life story full circle—transforming hardship into art, and independence into legacy.
Listen on Spotify